Jose Arias, A New York Based Social Media Influencer, Creator And Marketer, Emphasizes The Importance Of Videos For Social Media Marketing

This influencer and entrepreneur at just 25 years of age has created a rage with his meme pages on Instagram.

There are a variety of social media marketing strategies that are taking over the internet and the online marketing space, especially since the last few years. Many youngsters have set their foot into the colossal ocean of the digital world. With this, they brought along with them their individual unique ideas and concepts to grow their businesses and to help grow other’s businesses as well online. Jose Arias comes in this elite list of youngsters who everyday churn new ideas and strategies to turn every ordinary business into an extraordinary one.

Arias hails from Bronx, New York and was born on October 26, 1994. He spent his childhood in Dallas, Texas and studied from Allen high school. Even after being a college dropout, Arias never gave up on his dreams. His hunger to gain more knowledge of the online world made him start his career at just 16 when he began with social advertising. His name today has become synonymous as a social media creator who has created quirky meme pages on Instagram like @dawg and @investment.

Since the increase in the use of videos for marketing, businesses and entrepreneurs have realized that more customers can be attracted through video clips as content can be well shown or presented in a video than a static image. It gives more room for creativity to flow, looks more professional and engages more people.

The young entrepreneur can’t stretch his voice enough on the importance of videos for social media marketing and hence shares some tips to leverage this strategy.

  • Adopt a mobile-first mentality: It has been found that most of the views on videos globally are through smartphones and tablets and then from desktops. All the social media platforms and its content, in fact, have been designed in a way that fits the mobile design perfectly making it even easier for users. Hence, Arias suggests that marketers and businesses must have a mobile-first mentality to make the content cater better to mobile to grab the user’s attention.
  • Make videos that hook the audience: The video should be so creative that within three seconds, it must introduce to the audience what it is all about. For this developing a hook is crucial for drawing their attention, recommends Arias. Also, go for shorter contents and videos as that has much more retention in a user’s mind than unnecessary longer videos.
  • Always use subtitles for videos: For all those who often choose to see videos without sound on, a video with a subtitle can do the work for brands and marketers. Also, it has been found that most users see videos on social media without listening to the audio. Hence, Arias suggests that using subtitles can spread across the message of the brand even without the sound in a gist effectively.
  • Connect with your audience through videos: Video content must be made such that it gives a joyful feeling to the person watching it and not just act as a regular PPT slideshow that only aims to push marketing messages. Arias says that it is essential to connect a chord with the audiences with the video content as the more they feel good about it, the more they remember the brand message.

Arias believes that however, all social media strategies must be used and placed at the right time to enjoy the fruits of marketing, video content must be given some special attention as right now, it is one of the best strategies that can help grow a business online. Jose Arias owns a media company that manages OnlyFans models, meme pages, influencers and international models. Jose Arias publishes interesting posts live videos that’ll help users to grow and establish their personal and business presence on social media via his Instagram Account @papii  www.instagram.com/papii

Romy Johnson is an Indian Educationist, Businessman, and Entrepreneur based in Canada. He took Jose Arias’s interview, who is a famous social media creator, influencer, marketer of New York. Romy has founded and owns companies like Cool Gurus, Xaare, British India Academy, and Fames Media, where he is also the CEO. Instagram and Facebook – @RomyJohnsonOfficial.

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