NBC Sports guarantees greatest non-Indy 500 IndyCar crowd since 2016 for Texas opener

NBC Sports made some guarantee news from the overnight rating information for Saturday night’s NTT IndyCar Series season opener at Texas Motor Speedway, which disclosed in primetime on NBC. The network reports the race was the series’ most-viewed IndyCar event since 2016, barring Indy 500s, as indicated by Fast National information gave by The Nielsen Company and digital data from Adobe Analytics.

The race averaged a Total Audience Delivery of 1.285 million watchers to rank as the most-viewed non-Indy 500 IndyCar race since the 2016 Dual at Detroit Race 2 on ABC (1.397m watchers).

Because of these figures, Saturday night’s race on NBC — won by Chip Ganassi Racing’s Scott Dixon — outperformed a year ago’s Road America race (1.11m TAD) to rank as NBC Sports’ most-watched IndyCar race on record and was up 38% versus a year ago’s average viewership on NBC, both excluding the 2019 Indy 500. It was the most-watched IndyCar season opener since 2016 (St. Petersburg; 1.391m watchers on ABC).

The race created a 0.82 HH rating. Indianapolis led every single local market with a 4.36 HH rating. Other top local markets from Saturday’s race were as per the following:

RankMetered MarketHH Rating
1Indianapolis4.36
2Orlando-Daytona Beach2.11
3Columbus, OH2.07
4Salt Lake City1.81
t-5Denver1.57
t-5West Palm Beach1.57
7Dallas-Ft. Worth1.50

The last rating numbers for the event will be accessible later this week.

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